Brand Story

Medini Iskandar Malaysia Sdn Bhd (MIM) is positioned as a master developer that act as a catalyst in leading the way to creating Medini City as the best destination in Asia. It serves to understand the cultural fuels that define Medini City, which allows them to shape Medini City's profile by leveraging on partnerships and collaborations. Taking advantage of its rich cultural and historical background, MIM has since given Medini City the recognition that it has needed to showcase and highlight the best of its natural offerings.

Identifying as one of the most prosperous economic locations in historical Malaysian days, the southern tip of Peninsular Malaysia was known as "Ujong Medini" to the locals, hence the name "Medini" has been adopted in current times as an homage to its history, and is poised to be the most dynamic zone in Iskandar Puteri.

Going hand-in-hand with the stellar location, MIM stands behind the conviction that growth and better quality of life can co-exist in urban centres though better planning, execution and collaboration, and envisions its strategic direction in leading the way in creating a sustainable lifestyle.

MIM believes in the brand values that it stands for, as a master developer and is communicated through these 5 values: